Coinbase partnered with Jeff Hamilton at COMPLEXCON to be one of the first vendors to offer payment via USDC. To help encourage buyers to use Coinbase, we gave them 10% off if they paid using USDC and entered them to win a chance to own a limited edition 1 of 1 Chicago Bulls 3 Peat Jacket.  

We animated the jacket in an 8ft hologram box to attract people’s attention walking by JH’s Booth. We also posted the animation on his social channels and on the Coinbase website to increase booth attendance.

AD: Curtis Pachunka Designer: Eric Reigert
3D Artist: Peter John Kearney CD: Jean Morrow