OLDSPICE ENTERTAINTSTAGRAM
Early on, it was obvious how OldSpice was evolving into a spectacular humor brand. Recognizing this, we proposed leaning into this comedic edge online. "Yes," we acknowledged the need to sell new products, but who said we couldn’t do it with a side of giggles?
And so, our grand plan was born: crack jokes, respond to fans, throw in some giveaways, and jump into the gossip pool with celebs and current events.
We established a monthly meeting of weirdos, and pitched ideas tirelessly. Which doubled our followers, nabbed us a shiny bronze pencil, and got OS buzzing on a few internet tubes. OldSpice wasn't just a brand anymore; it was a clever, funny, and engaging icon in the making!
AD/Design/CW: Curtis Pachunka and loads of talented folks who whipped up side-splitting texts
and funny visuals. CD: Craig Allen CD: Jason Bagley CD: Jason Kreher
cELEBRITY RESPONSES
Mindy Kaling mentioned Old Spice in a tweet, so naturally, we assumed the worst and didn’t want her male co-stars taking her favorite deodorant when she wasn’t looking. We responded by sending her and a few other showbiz celebs some custom deodorant covers to keep their treasured Old Spice safe from thieving hands. Shhhhhhhhhhhhhhhhhhhh.
AD/Design: Curtis Pachunka
Design: Ken Berg
CD: Jason Kreher
fAN RESPONSES
Every so often, we'd receive messages from our fans. Some posed bizarre questions, others scolded us for matters beyond our control, and daily they begged us for the return of Terry Crews. Among them, we chose to respond to the ones we could craft jokes around, and possibly not even answer their question at all.
AD: Curtis Pachunka CW: Ansel Wallenfang
CD: Jason Kreher
