We reimagined the Fisher Price brand by introducing a new tagline and a new perspective on the world. Embracing the idea that everything can be a toy. Our approach reconnects adults with the joys of childhood by infusing elements of kid logic into the big boring adult world.

DD: Curtis Pachunka
CD: Heather Ryder CD: Devin Gillespie
Animation: Jeff Ackley, David Mellor, Oliver Rokoff, Neil Hilken