HUNDRED OFF THE TOP
Taking inspiration from the legendary tale of Earl Manigault, who remarkably had the ability to grab a dollar bill from the top of the backboard and replace it with change, we were inspired to shoot a video featuring Kobe paying homage to the G.O.A.T. and replicated his performance. However, in our version, Kobe laces up the
latest Hyperdunks and targets a hundred dollar bill instead.
AD: Curtis Pachunka CW: Brandon Drew Jordan Pierce
CD: Jeff Williams CD: Alberto Ponte
Unproduced spec layouts we made to accompany the video for branding opportunities.