In partnership with the NFL, Old Spice proudly introduced its newest line of beard grooming essentials. The Kelce brothers, selected for their exceptional athleticism and impressive facial hair, were the perfect fit. Alongside commercials, we expanded our lineup to include a poetic tribute to NFL and beard culture, animated videos, audiobooks, and captivating Instagram content.

AD: Curtis Pachunka CW: Kamey Murphy
CD: Matt Sorrell CD: Ashley Davis Marshall
Illustrations: Kieron Dwyer