OLD SPICE HAS BEARD STUFF
To help launch Old Spice into the world of facial hair we created a handful of short spots putting men in totally normal situations where beards come up, to highlight beards and how men groom them.
AD: Curtis Pachunka CW: Kamey Murphy
CD: Matt Sorrell CD: Ashley Davis Marshall
BEARD STUFF cONTINUED
People smarter than me figured out that the number one search term about beards was “HOW TO GROW A BEARD” and those smart people also noticed that no brands appeared when searching that term. So Old Spice showed up there with their own cable access show about (you guessed it) How to Grow a Beard.
