Globally, The Kennedys spans multiple W+K offices, each with a visual identity tailored to its locale. In homage to its namesake, we sought to celebrate his creative process as well as the city’s maker mentality. Rather than pursuing a polished look, our aim was to capture the messy process of creativity. We wanted it to feel like a work in progress—fun and experimental with pencil sketches, photocopy textures, stickers, and a pop of highlighter yellow against the black and grey backdrop. With the logo, we aimed to hint at the diverse group of voices that comprise the program.

DD: Curtis Pachunka
Designers: Michael Auer, Shayne Kybartas
Animators: David Mellor, Chris Huang
CD: Jarrod Higgins CD: Nicole Kaptur